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Earning the MKT-101 certification demonstrates that the candidate has the skills and knowledge required to design, execute, and optimize customer journeys using Marketing Cloud. It also demonstrates the candidate's commitment to staying up-to-date with the latest trends and technologies in the field of digital marketing.

The Salesforce MKT-101 Exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. To pass the exam, candidates must achieve a minimum score of 68%. MKT-101 exam is administered online and can be taken from anywhere with an internet connection. Candidates must register and pay a fee to take the exam.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q97-Q102):

NEW QUESTION # 97
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
B. Upload data files to Marketing Cloud using SFTP instead of FTP
C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

Answer: A

Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security. Reference: https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management.htm&type=5

NEW QUESTION # 98
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

A. SQL Query
B. Filter Activity
C. Entry Source Filter
D. Decision Split

Answer: A,C

NEW QUESTION # 99
An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension?
Choose 2 answers

A. Set the column with Subscriber Key as Primary Key
B. In Properties, check the "Is Sendable" option
C. Set the Email address column as Primary Key
D. Relate the Email Address to Subscriber Key

Answer: B,D

NEW QUESTION # 100
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

A. _Complaint
B. _Subscribers
C. _Unsubscribe
D. _BusinessUnitUnsubscribes

Answer: C,D

NEW QUESTION # 101
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A. An exclusion list
B. An auto-exclusion list
C. A global unsubscribe
D. An auto-suppression list

Answer: A

NEW QUESTION # 102
......

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